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Google Ads Engine

Set Up Google Ads for a Heritage Museum

A heritage museum

Bristol, Connecticut · Remote

I’m Interested

The Challenge

They want Google Ads working for two audiences, visitors and donors, with the right pages behind each ad and reporting they can check themselves.

What You Will Build

  1. 1Separate campaigns for visitors and donors
  2. 2Keywords, ads and landing pages mapped for each
  3. 3Ads connected to GA4 with a live report

Skills You Will Learn

Google AdsKeyword researchAd copywritingGA4
  • Planning campaigns by audience
  • Keyword research with Keyword Planner
  • Linking Google Ads and GA4

How You Are Supported

The Executive Director of Layer Cake Foundation mentors every project and reviews each deliverable before it reaches the nonprofit. You build on Layer Cake Labs engines, so the routine work is automated and your time goes into the thinking.

Interested in This Project?

Tell us a little about you. We read every note and reply within a week to talk through the project and confirm the match.

  1. 1Send your interest
  2. 2Short intro call
  3. 3Matched and mentored
On the Layer Cake Learns waitlist?

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