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Strategy Session

Channel Plan for a Leaner Communications Team

A food equity policy council

Los Angeles ยท Remote

The Challenge

They are moving to a smaller comms team and need to know which channels reach policymakers, funders and community, and what to stop doing.

What You Will Build

  1. 1An audience to channel map
  2. 2Keep, grow, reduce or stop for every channel
  3. 3A detailed plan for one channel

Skills You Will Learn

Marketing strategyAudience researchChannel planning
  • Strategy for a real organization
  • Mapping audiences to channels
  • Presenting recommendations

How You Are Supported

The Executive Director of Layer Cake Foundation mentors every project and reviews each deliverable before it reaches the nonprofit. You build on Layer Cake Labs engines, so the routine work is automated and your time goes into the thinking.

Interested in This Project?

Tell us a little about you. We read every note and reply within a week to talk through the project and confirm the match.

  1. 1Send your interest
  2. 2Short intro call
  3. 3Matched and mentored
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